TO BE ONE OF THE LEADERS IN MIDDLE EAST ENHANCING OUR SERVICES QUALITY, ACHIEVING OUR CUSTOMERS SATISFACTION, IN FRAME OF DISTINCT WORKING ENVIRONMENT FOR OUR EMPLOYEES, COMMITTING TO SOCIAL AND ENVIRONMENTAL RESPONSIBILITIES.

TO CONTRIBUTE EFFECTIVELY IN DEVELOPMENT OF SECTOR OF DETERGENTS THROUGH THE ADDED VALUE WE CAN ACHIEVE BY CONTINUOUS DEVELOPMENT OF OUR WORKING, AND LOOKING FORWARD TO FULFILL OUR CUSTOMER NEEDS AND DEMANDS.

DIAMOND CONTINUES TO EXPAND AND DEVELOP ITS OPERATIONS, UNITED UNDER ONE SHARED SET OF VALUES. OUR VALUES GUIDE HOW WE DO BUSINESS AND SHAPE THE WAYS WE ADD MOST VALUE FOR OUR CUSTOMERS AND OUR PRINCIPALS.