We are building a better future through a different way of doing business.
Diamond continues to develop and expand its operations, through an integrated set of values. Our values guide how we do business and outline the ways in which we deliver the best added value to our customers.
Entrepreneurial
Within Diamond we encourage flexibility, speed and proactivity to create value for our customers and our principals. Our entrepreneurial zeal is evident at every level.
Knowledgeable
Expert knowledge sets us apart. An in-depth understanding of our markets, technical expertise in products and applications, and the ability to combine it with commercial know-how, lets us add value in every relationship.
Creativity and innovation
We always work to follow the innovations, creativities and developments of detergent raw materials, to achieve the aspirations of our customers.
Perfection and confidence
We are working to strengthen our capacity in quality assurance and control, in order to validate continuously the quality we work on.
Partnership
We rely in our work upon establishing strong links, which form the basis for strong strategic relationships with suppliers, customers and employees.
Focused
Diamond focuses on its chosen market sectors: home care products and industrial cleaning, and personal care products. That specialisation is what lets us support customers and principals properly.
Appreciation and respect
We respect and appreciate all our customers, welcome their suggestions and complaints openly, and do what we can to achieve their satisfaction.
Corporate culture
Promote wise corporate governance and adopt a culture of organisational discipline.
Team work
Assure coordination and effective integration among all members of the organisation, so their tasks are performed skilfully and creatively.
Transparency at work
We work openly, so that customers, suppliers and colleagues can see how decisions are made.


