On Wednesday 25th of April, MANE has concluded the events of Creativity Sharing Symposium in Amman Jordan.
The Symposium was planned in partnership with Diamond Co, excusive distributor of MANE fragrances for consumer goods in Jordan.
The target of the symposium was to share MANE’s long knowledge, expertise and creativity pertaining to fragrances with the leading local manufacturers of Home Care and Fabric Care brands in the Levant Region.
Mr. Mohammad Al-Shaer, Managing Director of Diamond Co, has emphasised the common philosophy shared by MANE and Diamond which is built on a long term commitment to push the local industry forward on all aspects of product development.
According to Mr. Shaer, creativity and innovation are the corner stones for differentiation in today’s competitive environment. Both MANE and Diamond have built their partnership on solid belief in these two values.
The event was attended by all leading Detergent Manufacturers in Jordan and Syria. The event, which took place in the Intercontinental Amman, included a variety of activities such as lectures covering different technical and marketing topics in addition to smelling sessions. In total, more than 4 smelling sessions were run by active direction of Senior MANE Perfumer Mr. Jean-Paul Pons and Fabric Care Category Manager Mr. Francois Robin who joined from MANE’s Headquarters in the South of France. The event was concluded with the Creativity Sharing Exhibition, where MANE Perfumers presented 50 fragrances developed for Home Care and Personal Care applications with inspiration from the world’s leading Fine Fragrances trends. The exhibition establishes a new direction for local Consumer Good products, placing higher value on pleasurable consumer experiences with sophisticated notes.